Posts by Michael Alos
Use Segmentation to Personalize Email Marketing Content
Segmentation is as exactly like it sounds. It’s when you break up your list (audience) into smaller segments. Typically, when you segment a list, you break your group into segments by some criteria. That criteria might be a combination of the following: Channel based (e.g. media and/or device type) Persona based (attributes and/or behavior) Buyer…
Read MoreGoogle Chrome Update to Start Impacting Your Marketing Results
Google is planning a July update to Google Chrome that may have an impact on how your website shows up online in Google’s search engine results.
Read MoreBest Practices for Hiring Top Sales Talent
There’s an old adage in business, “fire fast, hire slow”. Regardless whether you hire slow, there’s best practices for hiring talent for your team. Every hire is important however making the right decisions regarding your sales team is critical. After all, your sales reps are the face of your company and own a very large stake in driving revenue growth.
Don’t leave hiring your sales team to chance. If you’re in the Philadelphia are on Wednesday March 14, you’re invited to listen to truDemand’s very own Founder & President, Nicole Alos, speak along with a panel of other talented recruiting professionals, on the ins and outs of the best practices for hiring top sales talent.
Read MoreNuts & Bolts of a Winning CRM Implementation
The Nuts & Bolts of a Winning CRM Implementation If you’re like most small or medium businesses, you probably rely pretty heavily on spreadsheets. While spreadsheets are wonderful for financials, spreadsheets are a terrible tool to keep track of your prospects and customers. Trying to keep track of follow ups, stages of your sales cycle,…
Read MoreWHAT IS MARKETING AUTOMATION REALLY ABOUT?
Pretty much every software that allows you to send marketing emails to prospects and customers offers some form of automation option. Even the go-to de facto for every small business, Mailchimp, has started offering email automations (May 2017), including pre-built automations for follow-up, cart abandonment and retention. With automation being the norm of every email…
Read More9 Guidelines for Creating a Better Converting Landing Page
The goal of any landing page is to get the visitor to take a specific action-to get the visitor to commit to a conversion event. Whether you’re asking for email info or selling a product, your landing page introduces a visitor to an offer. That offer is written with comply copy that describes what is…
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