Posts by Michael Alos
How to Get More Responses from Your B2B Cold Emails
Using cold email as part of your outbound prospecting strategy can be tough and frustrating at times. The average response rate to cold email is around 1%, a statistic that isn’t too encouraging, especially for those that are new to cold outreach. Don’t let the statistics get you down or prevent you from using email…
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How To Grow Your Email List With Lead Magnets
Getting traffic to your website is the first step. Now that you’re getting visitors it’s time to start growing your email list. A visitor may not buy from you the first time they visit your website. Capturing the visitor’s email address by offering them a lead magnet will not only allow you to build an…
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7 Types of Marketing Emails You Should Be Sending In Your Small Business
Learn more about the 7 Types of Marketing Emails You Should Be Sending In Your Small Business. We’ll discuss the details of each e,ail, when to use each type of email, and how to get maximize results when using any of these emails as part of your email marketing. Michael AlosMichael Alos is the Founder…
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How to Write a Subject Line that gets your Cold Email Opened
The first words you see from the people trying to get in touch with you. And not just people, brands, companies, colleagues, your friends, family, and even that small store around the block where you buy your groceries. Not to mention the unread emails you might have. Currently, I have 14,141 unread emails. It’s a…
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Use Segmentation to Personalize Email Marketing Content
Segmentation is as exactly like it sounds. It’s when you break up your list (audience) into smaller segments. Typically, when you segment a list, you break your group into segments by some criteria. That criteria might be a combination of the following: Channel based (e.g. media and/or device type) Persona based (attributes and/or behavior) Buyer…
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Nuts & Bolts of a Winning CRM Implementation
The Nuts & Bolts of a Winning CRM Implementation If you’re like most small or medium businesses, you probably rely pretty heavily on spreadsheets. While spreadsheets are wonderful for financials, spreadsheets are a terrible tool to keep track of your prospects and customers. Trying to keep track of follow-ups, stages of your sales cycle, and…
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