How to write a good sales letter

How To Write A Good Sales Letter

A sales letter functions as a paper or digital version of your sales team to promote your business’s products or services. To write the best sales letter, you have to start by understanding the needs of your target audience. You also need to have a thorough understanding of your product. The sales letter should tell…

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5 Tips to Turn Your Customers Into Repeat Customers

Social media has been a game-changer in unlocking the potential in every small business. Without a doubt, it has helped boost brand awareness and increased reach by removing geographical boundaries. It is also an excellent way to generate leads and increase sales in any small business. Any modern business should therefore have a solid social…

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Optimize Your Digital Marketing Campaigns

4 Tips to Optimize Your Digital Marketing Campaigns

Optimizing your digital marketing campaigns is an art form in itself. The first step is to let your campaign run for 30 days so you can capture some data that you will need to start your analysis and optimize tactics. Then, it’s time to decide what you will keep and what you will eliminate from…

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Difference Between Marketing and Sales

Do You Know the Difference Between Marketing and Sales?

Do you know the difference between marketing and sales? Often you will hear terms marketing and sales used interchangeably. However, the two are very far from being one in the same. Generally speaking, marketing refers to business actions that aim to inform prospects about the brand and its products. On the other hand, sales include…

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SEO Search Engine Optimization

What is SEO and Search Engine Optimization

In the recent past, Search Engine Optimization or SEO was a major topic, with website owners doing the best they could to help their sites rank high on search engines. Lately, however, people seem to be under the impression that SEO has lost its spark. But what exactly is SEO, and does the above statement…

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Holiday Marketing Tips for Small Businesses

Holiday Marketing Tips for Small Businesses

It’s that time of year again. Time for the holidays. Time for your business to have its holiday marketing campaigns in full swing. The holidays are feast or famine for some small businesses. And the last thing you want to do is go blindly into the holiday season without a plan for how you’re going…

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How To Stop Trading Your Time For Money

How To Stop Trading Your Time For Money

Are you a coach or consultant who earns most of your revenue by selling your time? Are you getting tired of trading your hours for dollars? The only way out of the dollars for hours trap is to get to a position where your time is the most expensive thing you sell, not the cheapest…

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How To Rapidly Grow Your Email List

How To Rapidly Grow Your Email List

Are you looking for simple and proven strategies to get subscribers on your email list? Have you run out of fresh ideas to get new subscribers on your email list? Email marketing is more effective in acquiring and retaining new customers than social media, and it has a significantly higher click-through rate than social media…

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