How to Get More Responses from Your B2B Cold Emails

Using cold email as part of your outbound prospecting strategy can be tough and frustrating at times. The average response rate to cold email is around 1%, a statistic that isn’t too encouraging, especially for those that are new to cold outreach. Don’t let the statistics get you down or prevent you from using email…

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How To Grow Your Email List With Lead Magnets

Getting traffic to your website is the first step. Now that you’re getting visitors it’s time to start growing your email list. A visitor may not buy from you the first time they visit your website. Capturing the visitor’s email address by offering them a lead magnet will not only allow you to build an…

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Email marketing segmentation

Use Segmentation to Personalize Email Marketing Content

Segmentation is as exactly like it sounds. It’s when you break up your list (audience) into smaller segments. Typically, when you segment a list, you break your group into segments by some criteria. That criteria might be a combination of the following: Channel based (e.g. media and/or device type) Persona based (attributes and/or behavior) Buyer…

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CRM Customer Relationship Management

Nuts & Bolts of a Winning CRM Implementation

The Nuts & Bolts of a Winning CRM Implementation If you’re like most small or medium businesses, you probably rely pretty heavily on spreadsheets. While spreadsheets are wonderful for financials, spreadsheets are a terrible tool to keep track of your prospects and customers. Trying to keep track of follow-ups, stages of your sales cycle, and…

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