Use Segmentation to Personalize Email Marketing Content

Email marketing segmentation

Segmentation is as exactly like it sounds. It’s when you break up your list (audience) into smaller segments. Typically, when you segment a list, you break your group into segments by some criteria. That criteria might be a combination of the following: Channel based (e.g. media and/or device type) Persona based (attributes and/or behavior) Buyer…

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Best Practices for Hiring Top Sales Talent

Best Practices for Hiring Top Sales Talent

There’s an old adage in business, “fire fast, hire slow”. Regardless whether you hire slow, there’s best practices for hiring talent for your team. Every hire is important however making the right decisions regarding your sales team is critical. After all, your sales reps are the face of your company and own a very large stake in driving revenue growth.

Don’t leave hiring your sales team to chance. If you’re in the Philadelphia are on Wednesday March 14, you’re invited to listen to truDemand’s very own Founder & President, Nicole Alos, speak along with a panel of other talented recruiting professionals, on the ins and outs of the best practices for hiring top sales talent.

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Nuts & Bolts of a Winning CRM Implementation

CRM Customer Relationship Management

The Nuts & Bolts of a Winning CRM Implementation If you’re like most small or medium businesses, you probably rely pretty heavily on spreadsheets. While spreadsheets are wonderful for financials, spreadsheets are a terrible tool to keep track of your prospects and customers. Trying to keep track of follow ups, stages of your sales cycle,…

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WHAT IS MARKETING AUTOMATION REALLY ABOUT?

Pretty much every software that allows you to send marketing emails to prospects and customers offers some form of automation option. Even the go-to de facto for every small business, Mailchimp, has started offering email automations (May 2017), including pre-built automations for follow-up, cart abandonment and retention. With automation being the norm of every email…

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