Marketing
5 Persuasive Marketing Tactics That Convert Window Shoppers Into Buyers
Every day we are exposed to thousands of ads. Given the number of ads, it is only normal to block most of them out. You may think that advertising doesn’t work, but businesses wouldn’t invest so much in them if they didn’t. Advertising does work, and works cost-effectively, for those small businesses that have learned…
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5 Tips to Turn Your Customers Into Repeat Customers
Social media has been a game-changer in unlocking the potential in every small business. Without a doubt, it has helped boost brand awareness and increased reach by removing geographical boundaries. It is also an excellent way to generate leads and increase sales in any small business. Any modern business should therefore have a solid social…
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Do You Know the Difference Between Marketing and Sales?
Do you know the difference between marketing and sales? Often you will hear terms marketing and sales used interchangeably. However, the two are very far from being one in the same. Generally speaking, marketing refers to business actions that aim to inform prospects about the brand and its products. On the other hand, sales include…
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Holiday Marketing Tips for Small Businesses
It’s that time of year again. Time for the holidays. Time for your business to have its holiday marketing campaigns in full swing. The holidays are feast or famine for some small businesses. And the last thing you want to do is go blindly into the holiday season without a plan for how you’re going…
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How To Stop Trading Your Time For Money
Are you a coach or consultant who earns most of your revenue by selling your time? Are you getting tired of trading your hours for dollars? The only way out of the dollars for hours trap is to get to a position where your time is the most expensive thing you sell, not the cheapest…
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