5 Tips to Turn Your Customers Into Repeat Customers

Social media has been a game-changer in unlocking the potential in every small business. Without a doubt, it has helped boost brand awareness and increased reach by removing geographical boundaries. It is also an excellent way to generate leads and increase sales in any small business. Any modern business should therefore have a solid social…

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Difference Between Marketing and Sales

Do You Know the Difference Between Marketing and Sales?

Do you know the difference between marketing and sales? Often you will hear terms marketing and sales used interchangeably. However, the two are very far from being one in the same. Generally speaking, marketing refers to business actions that aim to inform prospects about the brand and its products. On the other hand, sales include…

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How to Get More Responses from Your B2B Cold Emails

Using cold email as part of your outbound prospecting strategy can be tough and frustrating at times. The average response rate to cold email is around 1%, a statistic that isn’t too encouraging, especially for those that are new to cold outreach. Don’t let the statistics get you down or prevent you from using email…

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