Email marketing segmentation

Use Segmentation to Personalize Email Marketing Content

Segmentation is as exactly like it sounds. It’s when you break up your list (audience) into smaller segments. Typically, when you segment a list, you break your group into segments by some criteria. That criteria might be a combination of the following: Channel based (e.g. media and/or device type) Persona based (attributes and/or behavior) Buyer…

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