COVID-19 Update

News | Q & A | Resources

We're in this Together

COVID-19 is affecting businesses around the world, and we know that many of our clients are facing a period of uncertainty. truDemand is committed to helping companies get through this global crisis, get back on solid footing, and become successfully positioned for a future where there exists a new normal.

Latest News

(Updated 5.4.2020)

Coronavirus (COVID-19) is impacting businesses around the world. While truDemand is certainly no exception, we are dedicated to being a helpful resource for you, our clients, and the business community during these unprecedented times.

We are here to help you:

  • Understand the impact of COVID-19 on your business
  • Pivot your marketing and sales strategy
  • Outline innovative ways to sell online and digitally
  • Move your sales and staff meetings virtual
  • Brainstorm on what the "new normal" may look like for your industry

It is a tough time and we want to help - we're offering discounted and/or no-cost services in the areas of email marketing, marketing automation, and landing pages to small businesses in industries and areas hardest hit by COVID-19. Ask us if your business qualifies.

Q & A

Below are answers to a few of the questions we have been receiving.

Is truDemand still serving current clients? Yes. Since the majority of our team is virtual, we needed to make very few adjustments to continue operations.

Are you taking on new clients? Yes. We're fully operational and able to support new clients.

How are you protecting your clients and team members? The health and safety of our clients and our team are our number one priority during this time. Until further notice, all our team members will be working remotely and all client meetings will be held virtually.

Do you offer short-term or one-off projects? Yes. COVID-19 is impacting each one of us differently. We truly care about our business community and want to help and we'll be there for those that need it most. That said, let's talk about your situation and how truDemand can help.

Resources to Help

While the crisis continues to evolve, more and more resources are becoming available to help support business in each industry.

We're keeping a collection of free, helpful resources with tips and tools to keep you delivering for your customers.

Marketing During COVID-19

AS CORONAVIRUS SPREADS, DIGITAL MARKETING BECOMES MORE IMPORTANT THAN EVER

Business 2 Community published a guide outlining the importance of taking advantage of digital marketing during the pandemic, citing a behavioral shift, with people avoiding not only work, but restaurants, stores, and other public places where they might spend money.

HOW TO COMMUNICATE WITH CUSTOMERS DURING CORONAVIRUS

A guide for communicating with customers during the COVID-19 pandemic, including communicating with customers on the platforms they are already using, such as social media for frequent communication, and temporary web pages or banners for formal communication, and engaging customers by only sharing information relevant to them.

HOW TO KNOW WHEN TO MENTION COVID-19 IN YOUR MARKETING

Inc. published a guide for business owners to determine when to mention COVID-19 in marketing as the news of the pandemic dominates headlines.

THE NEW GUIDELINES FOR ONLINE MARKETING DURING COIVD-19
Learn what has changed (and what hasn’t) when it comes to online marketing during COVID-19.

Selling During COVID-19

SALES ADVICE DURING COVID-19: WHAT TO CHANGE ABOUT SELLING
The way you sell needs to shift, because this isn’t “business at usual”—for a few months, and likely longer.

SELLING IN A COVID-19 WORLD - 4 IMMEDIATE STEPS TO TAKE NOW
Guidance on how to adapt your existing sales strategy to accommodate a global pandemic and a struggling economy.

SELLING IN THE TIME OF COVID-19: PRO TIPS TO HELP YOU GET RESULTS
COVID-19 may be changing the way you work and where you work, but one thing it doesn’t change is your need to get results.

SELLING DURING COVID-19: HOW TO TURN A DRY PIPELINE INTO OPPORTUNITIES
Your sales pipeline is bone dry. The flood of leads and opportunities has turned into a trickle, leaving you scrambling to find new opportunities amidst a worldwide crisis. The dream of having the best quarter ever has turned into a nightmare of missing your quota. What should you do?

TIPS FOR HOSTING BETTER ZOOM SALES CALLS
You’ve been thrown into a communication platform that you’re not familiar with technologically. And, that’s making you nervous because like any person, you want to put your best foot forward. Learn a few strategies to effectively use Zoom for sales calls.

Remote & Virtual Working

WORKING REMOTELY DURING COVID-19

Many are teleworking full-time for the first time, isolated from co-workers, friends and family. Our daily living routines are disrupted causing added anxiety, stress and strain—physically, mentally, and financially. It is completely natural for this disruption and uncertainty to lead to anxiety and stress.

TIPS FOR WORKING FROM HOME WITH CHILDREN
With schools and daycares closed the world over, and so many of us working remotely, the lines between work and home have blurred indeed.

QUICK GUIDE TO WORKING REMOTELY WORK FOR YOU
As you and your team adjust to working remotely, check out these tips for planning your day, optimizing your workspace, staying in touch with your colleagues and promoting a healthy work/life balance.

ZOOM TRAINING RESOURCES

Zoom, a web-based teleconference and video conference solution has become the go-to solution for virtual meetings.

Stay updated & informed. Sign-up for our weekly COVID-19 email newletter.

Team Health & Wellness

A GUIDE TO TELEHEALTH VENDORS IN THE AGE OF COVID-19

A continuously ist of telemedicine companies that can help hospitals and other provider organizations deliver quality virtual care during the COVID-19 pandemic.

EMOTIONAL SURVIVAL TIPS TO REFOCUS IN TOUGH TIMES

Inc. shared a list of emotional survival tips to refocus during the pandemic, including handling complex emotions, strengthening focus, and instilling hope.

FAMILIES FIRST CORONAVIRUS RESPONSE ACT – NEW FEDERAL PAID LEAVE AND OTHER REQUIREMENTS IMPACTING EMPLOYERS

An article that discusses the details of the Families First Coronavirus Response Act.

HOW STRESS HORMONES WORK AND HOW TO HARNESS THEM

Inc. published an article detailing how stress hormones work and how to harness them, including strategies from star athletes and military service members to turn stress into positive energy.

HOW TO COPE WITH FINANCIAL STRESS AND ANXIETY DURING THE CORONAVIRUS PANDEMIC

Here are eight steps to take now. And in the meantime, here are five ways to manage financial stress and anxiety.

HOW TO GET HEALTH INSURANCE IF YOU LOSE YOUR JOB

Here's a list of four steps to take to get health insurance, if you lose your job.

TIME TO HIT PAUSE: WHAT EMPLOYERS NEED TO KNOW ABOUT THE FAMILIES FIRST CORONAVIRUS RESPONSE ACT

An article detailing the Families First Coronavirus Act, predominately focusing on the Emergency Paid Sick Leave and expanded FMLA provisions.

Financial Resources & Relief

CORONAVIRUS EMERGENCY LOANS: A SMALL BUSINESS GUIDE AND CHECKLIST

The Coronavirus Aid, Relief, and Economic Security (CARES) Act allocated $350 billion to help small businesses keep workers employed amid the pandemic and economic downturn. Known as the Paycheck Protection Program (PPP), the initiative provides 100% federally guaranteed loans to small businesses. Importantly, these loans may be forgiven if borrowers maintain their payrolls during the crisis or restore their payrolls afterward.

Use this guide from the U.S. Chamber of Commerce to find out if you’re eligible and how you can take advantage of this assistance.

ECONOMIC INJURY DISASTER LOAN PROGRAM
Information on low-to-zero interest loans available to small businesses who are financially struggling as a result of the outbreak.

SBA COVID-19: SMALL BUSINESS GUIDANCE & LOAN RESOURCES
An extensive list of help and resources from the U.S. Small Business Administration.

FACEBOOK SMALL BUSINESS GRANTS PROGRAM
Facebook is offering $100M in cash grants and ad credits for up to 30,000 eligible small businesses in over 30 countries where they operate.

A growing number of companies are offering their online tools, classes, and resources at no cost in response to the impact on small-business owners from the coronavirus.

CHAMBER OF COMMERCE COVID-19 RESPONSE TOOLKIT
Messaging guides, poster templates, and more to help in your business’s immediate response.

The links being provided are as a convenience and for informational purposes only; they do not constitute an endorsement or an approval by truDemand, LLC, its employees of any of the products, services or opinions of the corporation or organization or individual. truDemand, LLC, bears no responsibility for the accuracy, legality or content of the external site or for that of subsequent links. Contact the external site for answers to questions regarding its content. It is important to do your own analysis before using any third party products or services based on your business needs. Any action you take upon the information in the links from this page are strictly at your own risk.

You've got this. You've got us.

To support you and your business during these uncertain times, we're offering a select list of no-cost services to those most impacted by this time of uncertainty.